Our challenge: Make Fitness Connection stand out in a truly crowded marketplace
Our insight: Potential gym customers are wary of all the catches a new gym contract presents.
Our idea: Challenge health-conscious consumers to kick other gyms to the curb and get everything they want for one low price. We focused on Fitness Connection’s differentiator and screamed it from the mountaintops with a heavy push in all digital spaces. Unlike other gyms, Fitness Connection offers all its top-notch amenities to every member for one low price. No tiered memberships. No tricks. No asterisks.