We LIVE for the digital experience. Every day, our lives inch closer to an all-inclusive digital experience. We network all-the-things, we want up-to-date content at the touch of a screen, and we know being plugged in is how modern life is lived. iluminere strives to innovate and stay on top of all digital experience fronts including mobile apps, responsive websites, adaptive websites, experiential digital interfaces, digital commerce and all the social experiences in between.
Digital marketing can mean so many things to so many people. iluminere looks at digital marketing as the opportunity to connect with your consumers where they are and provide a mutually beneficial and measurable action. We use a digital funnel approach that optimizes against programmatic digital media buying trends and channel-specific conversion tactics.
“Strategy” for the digital space is based on hypothesis. We use informed opinion to analyze and optimize our plans based on the desired outcome. The goal is to drive consumers and brands down a series of conversion actions that ultimately result in driving the business. The great part about the digital space is we can programmatically optimize our plans and executions to emphasize what works.
Finding the fish where the fish-sneakers are, talking ice to a man named vanilla, being the Einstein to your metaphorical bagel… this is digital media buying. Digital media lives and dies by the call to action and our ability to project a report on the data. We LOVE this stuff because it is our success driver.
Digital Commerce (e-commerce)
Commerce now lives online. Brick-and-mortar is a defined space with set hours, whereas the digital storefront is everywhere and open all the time. We live, love and lead with experiences, campaigns and relationship management executions that drive conversion. No matter the technology, we look at digital commerce as an omnipresent opportunity to find and convert potential consumers in an incredibly competitive environment.
Customer Relationship Management
Ideally a customer relationship isn’t a one purchase stand. Our approach to cultivating customer relationships for our clients begins with a purpose, connects with a realistic and beneficial brand promise and communicates with a rhythm of care for the customer’s need state.