iluminere recently partnered with an e-commerce client who had some very specific goals in mind to increase their brand presence and grow their annual revenue.
The Result was $2.5 Million Dollars in additional revenue in 6 months.
Here’s a little bit about our client:
- e-Commerce company in the health & beauty space
- $20-22 million in gross annual revenue
These were the client/agency objectives:
- Increase Avg. Monthly Revenue
- Add a new media channel to drive incremental revenue
- Deliver better than industry average KPIs in Paid Search and Paid Social.
- Increase Average Return on Advertising investment (ROI)
- Reduce cost per acquisition
Here were the statistics prior to enacting our strategy:
- 1.66% Click-through Rate
- $0.88 Cost Per Click
- 1.91% Conv. Rate
- $46.00 Cost Per Acquisition
- Average Return on Investment (ROI) $4.87
Here are the results of our work:
- We are currently delivering a $400,000 increase in average gross monthly revenue (32%).
- We’ve developed a paid social strategy that has generated roughly $1.2 million in incremental sales across 6 months.
- Paid search is currently running above industry standards across all KPIs.
- 2.02% Click-through Rate
- $0.90 Cost Per Click
- 2.90% Conversion Rate
- $31.03 Cost Per Acquisition
- Average Return on Investment $11.87