Social Media Manager

We are iluminere, an agency of innovation. We exist to drive business growth through igniting the connection between creative, technology and data-science (and pet dogs. Did we mention we like dogs?). We’re looking for our next iluminite, is it you?

SUMMARY: Responsible for the day-to-day execution of a social strategy and/or projects related to the clients in which they own: on strategy, on time and within budget. This position is designed to focus on our social clients but will have some overlap with other digital marketing channels to create the perfect well rounded marketing strategies for our clients.

Requirements Include:

  • 5+ years marketing agency social media experience or consumer facing brand with 1mm + followers.
  • Proven experience developing social media strategies and driving channel growth.
  • Self-starter—can work independently and proactively solve challenges.
  • Proven experience developing contemporary and engaging social media content.
  • Outstanding written and verbal communication, project management and time management skills.
  • First-hand experience with social media channels including (but not limited to) Facebook, TikTok, Twitter, Instagram, YouTube, Pinterest and LinkedIn.
  • Experience/understanding in multi-location and franchise social networks.
  • First-hand experience with social media management tools such as Sprout, HeyOrca, Hootsuite, etc.
  • Experience in any of the following: QSR, convenience store, franchise networks, financial and/or health care industries is a plus.

Core Social Media Management Requirements

  • Creation and ongoing refinement of overarching strategy including development of specific plans to support business goals.
  • Ensure ongoing page growth including followers, fans and engagement.
  • Oversee development of monthly content calendar in coordination with the account and creative teams, including strategic and creative direction.
  • Oversee team to develop, refine and finalize content.
  • When needed, leverage basic apps and resources to create basic content.
  • Monitor trends to ensure relevance of client content.
  • Develop best practices for ongoing page/fan/follower engagement including response to comments and DMs, overseeing team members and interns executing these tasks.
  • Oversee the development of weekly, monthly, quarterly, bi-annual and annual social media analyses and performance reviews.
  • Serve as the Client’s primary point of contact for all social media needs.
  • Maintain ultimate responsibility for quality execution and delivery against client expectations.
  • Make recommendations for post boosting budgets, gain client approval, implement post boosting, track boosting budgets, work with accounting to ensure invoicing amounts are paid and reconcile budgets with clients.
  • Leverage social listening to inform ongoing development of strategy.
  • Stay up to speed on industry best practices and serve as the agency’s social media thought leader.
  • In the execution of all tasks, develop consistent agency practices and standards that can be implemented and repeated by all agency staff, including standardized content calendars, creative briefs, reporting tools, use of social management platforms, etc.
  • Responsible for monitoring and managing agency profitability per client and per department.

Paid Social Advertising

  • Work side by side with the media team on pitching clients and new business leads on paid social media ads campaigns, including the development of timelines, budgets and projected results.
  • Develop social ad strategies including funnels, personas, ad creative direction, etc.
  • Oversee creative resources to develop ad creative.
  • For smaller spends, oversee implementation of ads on Facebook and Instagram, optimize performance ongoing and develop weekly, monthly and other ongoing performance reporting for clients.
  • Ensure actual spends on social platforms are within client budgets and provide budgetary reconciliation.

Secondary Roles to be Assessed Pending Candidate Experience:

  • SEM
  • SEO
  • Affiliate Marketing