Digital Marketing - Restaurant
Digital Marketing in the Restaurant Category
WHY: The restaurant category has many uses for digital marketing. With more and more consumer transactions happening online, it is imperative that your digital marketing strategy and implementation is on point.
HOW: iluminere partners with you in uncovering customer insights and opportunities to make an impact in your business goals. We help set the intended outcome and provide recommendations as to how to accomplish it.
WHAT: Through a funnel based strategy, we drive leads and conversions through a mix of paid, owned and earned media channels.
WEBSITE EXPERIENCE: Your website is instramental in converting traffic to either a lead or a conversion. It is important to know how your customers are using the site and optimizing the experience to help them accomplish their goals.



PAID SEARCH, PAID SOCIAL, PROGRAMATIC DISPLAY AND VIDEO EVERYWHERE: We use a mix of paid media vehicles to drive traffic and conversions efficiently.




WHAT IS SUCCESS: Success means something different to each client but typically in the financial vertical, we are tracking efficient reach and a reasonable cost per lead (CPL) or cost per aquisition (CPA).
Digital Marketing for the Financial Category
Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.
More Leads
More Traffic
Discover
Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.
Strategy Development
This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.
Concept Development
How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!
Strategy Development & Planning
So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.
20
HAPPY CLIENTS
20
WEBSITES PER YEAR
50
MEDIA CAMPAIGNS PER YEAR
5
GAMES OF PING PONG PER WEEK
Digital Marketing - Franchise
Digital Marketing for Franchises
WHY: The financial category has many uses for digital marketing. With more and more consumer transactions happening online, it is imperative that your digital marketing strategy and implementation is on point.
HOW: iluminere partners with you in uncovering customer insights and opportunities to make an impact in your business goals. We help set the intended outcome and provide recommendations as to how to accomplish it.
WHAT: Through a funnel based strategy, we drive leads and conversions through a mix of paid, owned and earned media channels.
WEBSITE EXPERIENCE: Your website is instramental in converting traffic to either a lead or a conversion. It is important to know how your customers are using the site and optimizing the experience to help them accomplish their goals.

PAID SEARCH, PAID SOCIAL, PROGRAMATIC DISPLAY AND VIDEO EVERYWHERE: We use a mix of paid media vehicles to drive traffic and conversions efficiently.


WHAT IS SUCCESS: Success means something different to each client but typically in the financial vertical, we are tracking efficient reach and a reasonable cost per lead (CPL) or cost per aquisition (CPA).
Digital Marketing for the Financial Category
Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.
More Leads
More Traffic
Discover
Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.
Strategy Development
This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.
Concept Development
How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!
Strategy Development & Planning
So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.
20
HAPPY CLIENTS
20
WEBSITES PER YEAR
50
MEDIA CAMPAIGNS PER YEAR
5
GAMES OF PING PONG PER WEEK
Digital Marketing - Financial
Digital Marketing in the Financial Category
WHY: The financial category has many uses for digital marketing. With more and more consumer transactions happening online, it is imperative that your digital marketing strategy and implementation is on point.
HOW: iluminere partners with you in uncovering customer insights and opportunities to make an impact in your business goals. We help set the intended outcome and provide recommendations as to how to accomplish it.
WHAT: Through a funnel based strategy, we drive leads and conversions through a mix of paid, owned and earned media channels.
WEBSITE EXPERIENCE: Your website is instramental in converting traffic to either a lead or a conversion. It is important to know how your customers are using the site and optimizing the experience to help them accomplish their goals.



PAID SEARCH, PAID SOCIAL, PROGRAMATIC DISPLAY AND VIDEO EVERYWHERE: We use a mix of paid media vehicles to drive traffic and conversions efficiently.


WHAT IS SUCCESS: Success means something different to each client but typically in the financial vertical, we are tracking efficient reach and a reasonable cost per lead (CPL) or cost per aquisition (CPA).
Digital Marketing for the Financial Category
Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.
More Leads
More Traffic
Discover
Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.
Strategy Development
This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.
Concept Development
How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!
Strategy Development & Planning
So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.
20
HAPPY CLIENTS
20
WEBSITES PER YEAR
50
MEDIA CAMPAIGNS PER YEAR
5
GAMES OF PING PONG PER WEEK
Gateway Mortgage Digital Marketing Test
Gateway Mortgage Digital Marketing Test
THE ASK: Take gatewayloan.com into the modern era of digital marketing.
THE INSIGHT: Word of mouth and referral-based lead generation is seeing less effectiveness as the modern customer is researching and taking initial consideration steps online.
THE OPPORTUNITY: Redesign the user experience and user interface for gatewayloan.com in order to create a marketable funnel for paid media.
THE CONCEPT: The Gateway Difference – Through rich content, storytelling and simple but effective user experience, we illustrated the unique experience that Gateway Mortgage provides.
DIGITAL AND SOCIAL: Through a holistic digital strategy and execution that included paid social, programmatic media and paid search, we created a baseline digital marketing funnel that was testable.

The Results: During the four month test, we drove 250% more traffic to the website. 75% of which were new users. 10% who showed interest in a mortgage product.
Discover
Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.
Strategy Development
This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.
Concept Development
How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!
Company Analysis
Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.
Brand Creation
Profittable Results
Strategy Development & Planning
So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.
12.456
HAPPY CLIENTS
78
PORTFOLIO PROJECTS
546
CUP OF COFFEE
23.456
LINES OF CODE
Papa John's #GameBetter
Papa John's #GameBetter Digital Test
THE ASK: Develop a testable strategy to increase sales through creative and paid media efforts.
THE INSIGHT: The “gamer” audience offered Papa John’s a surprising and untapped demographic in the pizza category.
THE OPPORTUNITY: To connect with the large gamer consumer segment consisting of 30-something pizza lovers, who are split equally along gender lines, we created a gamer-themed campaign that spoke to gamers in their language, with gaming-exclusive offers and activations to drive deeper engagement.
THE CONCEPT: #GameBetter – The brand position of better ingredients and better pizza, now for the gamer in us all. Because gaming is just better with pizza. Through creative and promotions directly made for gamers, we connected on an emotional level and related to their culture in a way that created advocates, engagement and ultimately sales.
DIGITAL AND SOCIAL: Through a holistic digital strategy and execution that included social media, social listening, programmatic media, video everywhere, and event activations, we connected with a group of pizza lovers looking for engagement.

The Results: Our gamer creative and media test has consistently out-performed campaigns aimed at all other customer segments, returning outsized social engagement, and impressive digital media performance, while nearly doubling the client’s typical campaign ROI.
Discover
Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.
Strategy Development
This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.
Concept Development
How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!
Company Analysis
Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.
Brand Creation
Profittable Results
Strategy Development & Planning
So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.
12.456
HAPPY CLIENTS
78
PORTFOLIO PROJECTS
546
CUP OF COFFEE
23.456
LINES OF CODE
Fitness Connection 2019
Fitness Connection 2019 Digital Optimization
THE ASK: Fitness Connection needed a creative and media approach that could be tracked, optimized, and scaled as the brand expands nationally.
THE INSIGHT: The digital experience for Fitness Connection was fragmented, inconsistent, and didn’t reflect the brand voice expressed through marketing or the in-club experience.
THE OPPORTUNITY: Create a unified, digital experience across all paid, owned, and earned channels in order to effectively communicate the brand promise while driving and converting leads and supporting retention. Our goal was to make an emotional connection while communicating the tremendous value offered by the Fitness Connection experience.
The Concept: Don’t Just Join a Gym, Make a Fitness Connection
To stand out in a sea of $10/month gyms, LOOMIS positioned Fitness Connection as more than a gym – with team members dedicated to make each workout the best it can be. Folding the brand name into the call-to-action enhanced their point of difference while reinforcing brand recognition.
Digital and Social: Our holistic digital strategy aligned communication around all critical brand touchpoints, creating synergy between the gym experience and the brand at every turn. From a new website and email program to carefully planned and executed digital, social, and broadcast media campaigns, the Fitness Connection brand greets consumers with consistency and clarity.

The Results: With an integrated paid, owned, and earned digital experience, along with website site-tagging and integration, we’ve optimized search and social campaigns to drive increased traffic through the web and in the gym, while significantly reducing cost per lead and building online sales.
Discover
Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.
Strategy Development
This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.
Concept Development
How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!
Company Analysis
Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.
Brand Creation
Profittable Results
Strategy Development & Planning
So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.
12.456
HAPPY CLIENTS
78
PORTFOLIO PROJECTS
546
CUP OF COFFEE
23.456
LINES OF CODE
Digital Commerce
Digital experiences are a part of our everyday.
They are real, artificial, multi-dimensional, useful and sometimes entertaining. We LIVE for the digital experience. Every day, our lives inch closer to an all-inclusive digital experience. We network all-the-things, we want up-to-date content at the touch of a screen, and we know being plugged in is how modern life is lived. iluminere strives to innovate and stay on top of all digital experience fronts including mobile apps, responsive websites, adaptive websites, experiential digital interfaces, digital commerce and all the social experiences in between.
Mobile Applications
Responsive Websites
Adaptive Websites
Content Creation
In-Store Interactive Displays
Promotions
Company Analysis
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Roadmap Strategy
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Brand Creation
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Company Analysis
Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.
Brand Creation
Profittable Results
Strategy Planning
We have a number of different teams within our agency that specialise in different areas of business so you can be sure that you won’t receive a generic service and although we can’t boast years and years of service we can ensure you that is a good thing in this industry. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want from an advertising agency. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback.
12.456
HAPPY CLIENTS
78
PORTFOLIO PROJECTS
546
CUP OF COFFEE
23.456
LINES OF CODE
Application Design & Development
Application Design & Development
Modern software development requires knowledge of many platforms. Our team of expert engineers, user experience and user interface professionals are focused on the latest trends and technologies across the major web and mobile platforms. We’re no strangers to large architectures, third-party integrations and working side-by-side with our clients’ internal and external stakeholders.
- Design & Usability
- Visual design
- Usability testing
- Interaction design
- Information architecture
- Interactive experiences
- Content strategy
- Back-End
- Java
- Javascript (Node & Express)
- Python
- Groovy
- Go
- .NET
- Front-End
- React/Redux
- Angular 2
- Ember
- SASS/SCSS/LESS
- Mobile
- Obj-C/Swift
- Android (Java)
- Xamarin
- NativeScript
Discovery
Our discovery process is focused on creating a results-driven experience. An organized and efficient discovery phase prepares a product for success by outlining key metrics before we begin building. Discovery arms us with everything needed to begin design and development.
Design
Great design is at the core of everything we do. Great design is not only skin deep, but speaks to how something works. We believe in an iterative process for design and strive for feedback and validations every step of the way. Our passion for design excellence drives everything we produce.
Development
We love bringing ideas and visions to life through software. Our technology team is well versed in modern software development and continues to stay on the forefront of the industry. We design and develop with a user first mentality. Through each phase of the process, we test modify and retest everything to ensure the best overall user experience for the user.
Company Analysis
Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.
Brand Creation
Profittable Results
Strategy Planning
We have a number of different teams within our agency that specialise in different areas of business so you can be sure that you won’t receive a generic service and although we can’t boast years and years of service we can ensure you that is a good thing in this industry. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want from an advertising agency. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback.
12.456
HAPPY CLIENTS
78
PORTFOLIO PROJECTS
546
CUP OF COFFEE
23.456
LINES OF CODE
Digital Strategy & Planning
Strategy, planning and concept development, oh my!
Digital strategy is built on device, delivery and data. What device is your target demographic on and what message or action is appropriate? On what channel are we delivering that message and action to the customer? How do we use the data at hand to make quick decisions on product, price, placement and promotion? All of those unemotional “things,” combined with simple human truths, are the insights that make each of us connect and react. We use a mix of marketing funnel and fail fast tactics to deliver a solid return on investment.
- Data Driven Insights
- Strategic Development
- Market and competitive research
- Marketing and Promotion Planning
- Concept Development
- Creative Execution
Discover
Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.
Strategy Development
This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.
Concept Development
How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!
Company Analysis
Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.
Brand Creation
Profittable Results
Strategy Development & Planning
So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.
12.456
HAPPY CLIENTS
78
PORTFOLIO PROJECTS
546
CUP OF COFFEE
23.456
LINES OF CODE
Search Engine Optimization
Search Engine Optimization
Search engine optimization is smoke and mirrors… or at least it seems that way. Truth be told, there are many foundational principles that ensure your brand or product tells the story you want it to tell to potential customers or users. However, the search engine game doesn’t stay stagnant; it evolves to ensure the customer or user is getting the best and most popular content available at the time. Our job is to stay on top of search engine theory, and bob and weave where necessary.
Goals & Objectives
Where can we win, what are potential users looking for and how do we fundamentally organize our site and create content that search engines like? Answering those questions is how we build out your plan.
Content Strategy
There is a balance to maintain between useful user content and useful search engine keywords and phrases. Our job as your partner is to generate useful content that levels up your search engine rankings.
The Game
The search engine algorithm changes constantly. The challenge is keeping the content and functionality up to par with what search engines are scoring against.
Company Analysis
Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.
Brand Creation
Profittable Results
Strategy Planning
We have a number of different teams within our agency that specialise in different areas of business so you can be sure that you won’t receive a generic service and although we can’t boast years and years of service we can ensure you that is a good thing in this industry. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want from an advertising agency. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback.
12.456
HAPPY CLIENTS
78
PORTFOLIO PROJECTS
546
CUP OF COFFEE
23.456
LINES OF CODE