Digital Marketing - Franchise

Digital Marketing for Franchises

WHY: The financial category has many uses for digital marketing. With more and more consumer transactions happening online, it is imperative that your digital marketing strategy and implementation is on point.

HOW: iluminere partners with you in uncovering customer insights and opportunities to make an impact in your business goals. We help set the intended outcome and provide recommendations as to how to accomplish it.

WHAT: Through a funnel based strategy, we drive leads and conversions through a mix of paid, owned and earned media channels.

WEBSITE EXPERIENCE: Your website is instramental in converting traffic to either a lead or a conversion. It is important to know how your customers are using the site and optimizing the experience to help them accomplish their goals.



PAID SEARCH, PAID SOCIAL, PROGRAMATIC DISPLAY AND VIDEO EVERYWHERE: We use a mix of paid media vehicles to drive traffic and conversions efficiently.



WHAT IS SUCCESS: Success means something different to each client but typically in the financial vertical, we are tracking efficient reach and a reasonable cost per lead (CPL) or cost per aquisition (CPA).

Digital Marketing for the Financial Category

Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.

More Leads
More Traffic
Discover

Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.

Strategy Development

This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.

Concept Development

How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!


3 Strategists 100%
2 Creative Directors 75%
5 Puppies 50%
2 Account Managers 90%
Client Meetings 50%
Writers, Developers and Art Directors 80%
YouTube "Research" Binges 30%
Strategy Development & Planning

So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.

20

HAPPY CLIENTS

20

WEBSITES PER YEAR

50

MEDIA CAMPAIGNS PER YEAR

5

GAMES OF PING PONG PER WEEK


Digital Marketing - Financial

Digital Marketing in the Financial Category

WHY: The financial category has many uses for digital marketing. With more and more consumer transactions happening online, it is imperative that your digital marketing strategy and implementation is on point.

HOW: iluminere partners with you in uncovering customer insights and opportunities to make an impact in your business goals. We help set the intended outcome and provide recommendations as to how to accomplish it.

WHAT: Through a funnel based strategy, we drive leads and conversions through a mix of paid, owned and earned media channels.

WEBSITE EXPERIENCE: Your website is instramental in converting traffic to either a lead or a conversion. It is important to know how your customers are using the site and optimizing the experience to help them accomplish their goals.




PAID SEARCH, PAID SOCIAL, PROGRAMATIC DISPLAY AND VIDEO EVERYWHERE: We use a mix of paid media vehicles to drive traffic and conversions efficiently.



WHAT IS SUCCESS: Success means something different to each client but typically in the financial vertical, we are tracking efficient reach and a reasonable cost per lead (CPL) or cost per aquisition (CPA).

Digital Marketing for the Financial Category

Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.

More Leads
More Traffic
Discover

Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.

Strategy Development

This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.

Concept Development

How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!


3 Strategists 100%
2 Creative Directors 75%
5 Puppies 50%
2 Account Managers 90%
Client Meetings 50%
Writers, Developers and Art Directors 80%
YouTube "Research" Binges 30%
Strategy Development & Planning

So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.

20

HAPPY CLIENTS

20

WEBSITES PER YEAR

50

MEDIA CAMPAIGNS PER YEAR

5

GAMES OF PING PONG PER WEEK


Gateway Mortgage Digital Marketing Test

Gateway Mortgage Digital Marketing Test

THE ASK: Take gatewayloan.com into the modern era of digital marketing.

THE INSIGHT: Word of mouth and referral-based lead generation is seeing less effectiveness as the modern customer is researching and taking initial consideration steps online.

THE OPPORTUNITY: Redesign the user experience and user interface for gatewayloan.com in order to create a marketable funnel for paid media.


THE CONCEPT: The Gateway Difference – Through rich content, storytelling and simple but effective user experience, we illustrated the unique experience that Gateway Mortgage provides.


DIGITAL AND SOCIAL: Through a holistic digital strategy and execution that included paid social, programmatic media and paid search, we created a baseline digital marketing funnel that was testable.


The Results: During the four month test, we drove 250% more traffic to the website. 75% of which were new users. 10% who showed interest in a mortgage product.

Discover

Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.

Strategy Development

This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.

Concept Development

How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!

Company Analysis

Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.

Brand Creation
Profittable Results

3 Strategists 100%
2 Creative Directors 75%
5 Puppies 50%
2 Account Managers 90%
Client Meetings 50%
Writers, Developers and Art Directors 80%
YouTube "Research" Binges 30%
Strategy Development & Planning

So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.

12.456

HAPPY CLIENTS

78

PORTFOLIO PROJECTS

546

CUP OF COFFEE

23.456

LINES OF CODE


Papa John's #GameBetter

Papa John's #GameBetter Digital Test

THE ASK: Develop a testable strategy to increase sales through creative and paid media efforts.

THE INSIGHT: The “gamer” audience offered Papa John’s a surprising and untapped demographic in the pizza category.

THE OPPORTUNITY: To connect with the large gamer consumer segment consisting of 30-something pizza lovers, who are split equally along gender lines, we created a gamer-themed campaign that spoke to gamers in their language, with gaming-exclusive offers and activations to drive deeper engagement.

THE CONCEPT: #GameBetter – The brand position of better ingredients and better pizza, now for the gamer in us all. Because gaming is just better with pizza. Through creative and promotions directly made for gamers, we connected on an emotional level and related to their culture in a way that created advocates, engagement and ultimately sales.


DIGITAL AND SOCIAL: Through a holistic digital strategy and execution that included social media, social listening, programmatic media, video everywhere, and event activations, we connected with a group of pizza lovers looking for engagement.


The Results: Our gamer creative and media test has consistently out-performed campaigns aimed at all other customer segments, returning outsized social engagement, and impressive digital media performance, while nearly doubling the client’s typical campaign ROI.

Discover

Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.

Strategy Development

This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.

Concept Development

How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!

Company Analysis

Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.

Brand Creation
Profittable Results

3 Strategists 100%
2 Creative Directors 75%
5 Puppies 50%
2 Account Managers 90%
Client Meetings 50%
Writers, Developers and Art Directors 80%
YouTube "Research" Binges 30%
Strategy Development & Planning

So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.

12.456

HAPPY CLIENTS

78

PORTFOLIO PROJECTS

546

CUP OF COFFEE

23.456

LINES OF CODE


Fitness Connection 2019

Fitness Connection 2019 Digital Optimization

THE ASK: Fitness Connection needed a creative and media approach that could be tracked, optimized, and scaled as the brand expands nationally.

THE INSIGHT: The digital experience for Fitness Connection was fragmented, inconsistent, and didn’t reflect the brand voice expressed through marketing or the in-club experience.

THE OPPORTUNITY: Create a unified, digital experience across all paid, owned, and earned channels in order to effectively communicate the brand promise while driving and converting leads and supporting retention. Our goal was to make an emotional connection while communicating the tremendous value offered by the Fitness Connection experience.

The Concept: Don’t Just Join a Gym, Make a Fitness Connection
To stand out in a sea of $10/month gyms, LOOMIS positioned Fitness Connection as more than a gym – with team members dedicated to make each workout the best it can be. Folding the brand name into the call-to-action enhanced their point of difference while reinforcing brand recognition.


Digital and Social: Our holistic digital strategy aligned communication around all critical brand touchpoints, creating synergy between the gym experience and the brand at every turn. From a new website and email program to carefully planned and executed digital, social, and broadcast media campaigns, the Fitness Connection brand greets consumers with consistency and clarity.


The Results: With an integrated paid, owned, and earned digital experience, along with website site-tagging and integration, we’ve optimized search and social campaigns to drive increased traffic through the web and in the gym, while significantly reducing cost per lead and building online sales.

Discover

Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.

Strategy Development

This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.

Concept Development

How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!

Company Analysis

Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.

Brand Creation
Profittable Results

3 Strategists 100%
2 Creative Directors 75%
5 Puppies 50%
2 Account Managers 90%
Client Meetings 50%
Writers, Developers and Art Directors 80%
YouTube "Research" Binges 30%
Strategy Development & Planning

So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.

12.456

HAPPY CLIENTS

78

PORTFOLIO PROJECTS

546

CUP OF COFFEE

23.456

LINES OF CODE


Digital Commerce

Digital experiences are a part of our everyday.


They are real, artificial, multi-dimensional, useful and sometimes entertaining. We LIVE for the digital experience. Every day, our lives inch closer to an all-inclusive digital experience. We network all-the-things, we want up-to-date content at the touch of a screen, and we know being plugged in is how modern life is lived. iluminere strives to innovate and stay on top of all digital experience fronts including mobile apps, responsive websites, adaptive websites, experiential digital interfaces, digital commerce and all the social experiences in between.


Mobile Applications

Responsive Websites

Adaptive Websites

Content Creation

In-Store Interactive Displays

Promotions

Company Analysis

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Roadmap Strategy

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Brand Creation

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Company Analysis

Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.

Brand Creation

Profittable Results


Strategy 95%
Design 80%
Marketing 70%
Development 90%
Strategy Planning

We have a number of different teams within our agency that specialise in different areas of business so you can be sure that you won’t receive a generic service and although we can’t boast years and years of service we can ensure you that is a good thing in this industry. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want from an advertising agency. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback.

12.456

HAPPY CLIENTS

78

PORTFOLIO PROJECTS

546

CUP OF COFFEE

23.456

LINES OF CODE


Application Design & Development

Application Design & Development


Modern software development requires knowledge of many platforms. Our team of expert engineers, user experience and user interface professionals are focused on the latest trends and technologies across the major web and mobile platforms. We’re no strangers to large architectures, third-party integrations and working side-by-side with our clients’ internal and external stakeholders.


  • Design & Usability
    • Visual design
    • Usability testing
    • Interaction design
    • Information architecture
    • Interactive experiences
    • Content strategy

  • Back-End
    • Java
    • Javascript (Node & Express)
    • Python
    • Groovy
    • Go
    • .NET

  • Front-End
    • React/Redux
    • Angular 2
    • Ember
    • SASS/SCSS/LESS

  • Mobile
    • Obj-C/Swift
    • Android (Java)
    • Xamarin
    • NativeScript

Discovery

Our discovery process is focused on creating a results-driven experience. An organized and efficient discovery phase prepares a product for success by outlining key metrics before we begin building. Discovery arms us with everything needed to begin design and development.

Design

Great design is at the core of everything we do. Great design is not only skin deep, but speaks to how something works. We believe in an iterative process for design and strive for feedback and validations every step of the way. Our passion for design excellence drives everything we produce.

Development

We love bringing ideas and visions to life through software. Our technology team is well versed in modern software development and continues to stay on the forefront of the industry. We design and develop with a user first mentality. Through each phase of the process, we test modify and retest everything to ensure the best overall user experience for the user.

Company Analysis

Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.

Brand Creation

Profittable Results


Strategy 95%
Design 80%
Marketing 70%
Development 90%
Strategy Planning

We have a number of different teams within our agency that specialise in different areas of business so you can be sure that you won’t receive a generic service and although we can’t boast years and years of service we can ensure you that is a good thing in this industry. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want from an advertising agency. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback.

12.456

HAPPY CLIENTS

78

PORTFOLIO PROJECTS

546

CUP OF COFFEE

23.456

LINES OF CODE


Digital Strategy & Planning

Strategy, planning and concept development, oh my!


Digital strategy is built on device, delivery and data. What device is your target demographic on and what message or action is appropriate? On what channel are we delivering that message and action to the customer? How do we use the data at hand to make quick decisions on product, price, placement and promotion? All of those unemotional “things,” combined with simple human truths, are the insights that make each of us connect and react. We use a mix of marketing funnel and fail fast tactics to deliver a solid return on investment.


  • Data Driven Insights
  • Strategic Development
  • Market and competitive research

  • Marketing and Promotion Planning
  • Concept Development
  • Creative Execution

Discover

Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.

Strategy Development

This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.

Concept Development

How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!

Company Analysis

Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.

Brand Creation

Profittable Results


3 Strategists 100%
2 Creative Directors 75%
5 Puppies 50%
2 Account Managers 90%
Client Meetings 50%
Writers, Developers and Art Directors 80%
YouTube "Research" Binges 30%
Strategy Development & Planning

So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.

12.456

HAPPY CLIENTS

78

PORTFOLIO PROJECTS

546

CUP OF COFFEE

23.456

LINES OF CODE


Search Engine Optimization

Search Engine Optimization


Search engine optimization is smoke and mirrors… or at least it seems that way. Truth be told, there are many foundational principles that ensure your brand or product tells the story you want it to tell to potential customers or users. However, the search engine game doesn’t stay stagnant; it evolves to ensure the customer or user is getting the best and most popular content available at the time. Our job is to stay on top of search engine theory, and bob and weave where necessary.

Goals & Objectives

Where can we win, what are potential users looking for and how do we fundamentally organize our site and create content that search engines like? Answering those questions is how we build out your plan.

Content Strategy

There is a balance to maintain between useful user content and useful search engine keywords and phrases. Our job as your partner is to generate useful content that levels up your search engine rankings.

The Game

The search engine algorithm changes constantly. The challenge is keeping the content and functionality up to par with what search engines are scoring against.

Company Analysis

Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.

Brand Creation

Profittable Results


Strategy 95%
Design 80%
Marketing 70%
Development 90%
Strategy Planning

We have a number of different teams within our agency that specialise in different areas of business so you can be sure that you won’t receive a generic service and although we can’t boast years and years of service we can ensure you that is a good thing in this industry. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want from an advertising agency. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback.

12.456

HAPPY CLIENTS

78

PORTFOLIO PROJECTS

546

CUP OF COFFEE

23.456

LINES OF CODE


Social Media

Social Media Strategy, Content Creation, Paid Social and Research


The conversation is online, all the time, every single day of the year. We know how to talk to your customers, and we know how to be truly heard and to make them feel heard. Our social media process is fluid but thorough. We’ll help define your social strategy, social voice and the type of content and cadence that will build a network of influencers and engaged advocates.


  • Social Strategy
  • Calendar Development
  • Content Creation

  • Social Promotions
  • Social Listening
  • Social Influencer Marketing
  • Social Reputation Management

Channels

From the staples of Facebook and Instagram to new arenas like Snapchat, we stay on top of the trends and audiences and how they engage with each other and brands inside social networks.

Goals & Objectives

Just like any other media channel, social media must be a business driver in today's advertising and marketing landscape. We help create a well-rounded conversation for brands that builds engagement as well as moves the bottom line.

Social Extensions

Extend the social conversation by infusing social shopping, promotions, influencer programs and live content. Because why not? Social is the ultimate testing ground and feedback loop for the brand and its customers.

Social Media in 2017

Social media changes fast and if you don't keep your eye on the ball, you will be for sure passed up. Here are some interesting stats for 2017 that drive how we talk as brands in social.

of teenagers consider Instagram the most important network
of 18-34 year olds are reached through Snapchat any given day

Strategy 95%
Design 80%
Marketing 70%
Development 90%
Strategy Planning

We have a number of different teams within our agency that specialise in different areas of business so you can be sure that you won’t receive a generic service and although we can’t boast years and years of service we can ensure you that is a good thing in this industry. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want from an advertising agency. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback.

360

Calendars Per Year

5,500

Posts Per Year

7

Person Social Team

10,000,000

Images of Babies and Puppies