Papa John’s – #LE7SGORANGERS Digital Campaign

Our challenge: Breathe new life into a record-breaking sports promotion.

Our insight: The Rangers 7 promotion has become a part of the Rangers fan lifestyle. They want to own it.

Our idea: Make the promotion a rallying cry for Rangers fans all over DFW. We put the 7 in #LE7SGORANGERS and drove baseball-loving pizza fandom to new heights each and every game day, all the way to a 7th division championship.

To do this, we used a combination of pragmatic conversion-driven media buys, a unique DFW-only promotional landing page, and a gamified social influencer program to truly put the promotion – and the partnership – in the fan’s hands.

ClientPapa John's DFWServicesConcept, Creative, Media Strategy, Media Buying, Development, Social Strategy and ExecutionYear2016Linkwww.PapaJohnsTexas.com