Rug Doctor – How-To Video

Our challenge: Rug Doctor’s in-market instructions were text-heavy and sometimes outdated.

Our insight: Digital channels present quicker, easier ways to get complex ideas across to users.

Our idea: Make a series of promotional videos to host on Rug Doctor’s website and social channels, as well as other vendor sites. We created a series of 30- and 15-second videos to help users better understand the full capabilities, solutions and benefits of the Rug Doctor machines.