Rug Doctor – #ShareYourDirt

Our challenge: Show interested users just how dramatic a Rug Doctor clean can be.

Our insight: Everyone understands the relief that comes with getting something off your chest.

Our idea: Invite users to Share Your Dirt and watch it flush away with all the yuck a Rug Doctor can pull out of their carpets, rugs, and upholstered furniture. We spread social and digital awareness of the Rug Doctor’s benefit and shared stats on what lurks in their carpet, and played off the metaphor of the relief that comes with airing out your dirt.

ClientRug DoctorServicesStrategy, media buying, social media, email marketing, concept development and creative execution and microsite development