Digital Marketing in the Financial Category

WHY: The financial category has many uses for digital marketing. With more and more consumer transactions happening online, it is imperative that your digital marketing strategy and implementation is on point.

HOW: iluminere partners with you in uncovering customer insights and opportunities to make an impact in your business goals. We help set the intended outcome and provide recommendations as to how to accomplish it.

WHAT: Through a funnel based strategy, we drive leads and conversions through a mix of paid, owned and earned media channels.

WEBSITE EXPERIENCE: Your website is instramental in converting traffic to either a lead or a conversion. It is important to know how your customers are using the site and optimizing the experience to help them accomplish their goals.




PAID SEARCH, PAID SOCIAL, PROGRAMATIC DISPLAY AND VIDEO EVERYWHERE: We use a mix of paid media vehicles to drive traffic and conversions efficiently.



WHAT IS SUCCESS: Success means something different to each client but typically in the financial vertical, we are tracking efficient reach and a reasonable cost per lead (CPL) or cost per aquisition (CPA).

Digital Marketing for the Financial Category

Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.

More Leads
More Traffic
Discover

Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.

Strategy Development

This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.

Concept Development

How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!


3 Strategists 100%
2 Creative Directors 75%
5 Puppies 50%
2 Account Managers 90%
Client Meetings 50%
Writers, Developers and Art Directors 80%
YouTube "Research" Binges 30%
Strategy Development & Planning

So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.

20

HAPPY CLIENTS

20

WEBSITES PER YEAR

50

MEDIA CAMPAIGNS PER YEAR

5

GAMES OF PING PONG PER WEEK