Gateway Mortgage Digital Marketing Test

THE ASK: Take gatewayloan.com into the modern era of digital marketing.

THE INSIGHT: Word of mouth and referral-based lead generation is seeing less effectiveness as the modern customer is researching and taking initial consideration steps online.

THE OPPORTUNITY: Redesign the user experience and user interface for gatewayloan.com in order to create a marketable funnel for paid media.


THE CONCEPT: The Gateway Difference – Through rich content, storytelling and simple but effective user experience, we illustrated the unique experience that Gateway Mortgage provides.


DIGITAL AND SOCIAL: Through a holistic digital strategy and execution that included paid social, programmatic media and paid search, we created a baseline digital marketing funnel that was testable.


The Results: During the four month test, we drove 250% more traffic to the website. 75% of which were new users. 10% who showed interest in a mortgage product.

Discover

Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.

Strategy Development

This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.

Concept Development

How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!

Company Analysis

Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.

Brand Creation
Profittable Results

3 Strategists 100%
2 Creative Directors 75%
5 Puppies 50%
2 Account Managers 90%
Client Meetings 50%
Writers, Developers and Art Directors 80%
YouTube "Research" Binges 30%
Strategy Development & Planning

So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.

12.456

HAPPY CLIENTS

78

PORTFOLIO PROJECTS

546

CUP OF COFFEE

23.456

LINES OF CODE