THE CONCEPT: The Gateway Difference – Through rich content, storytelling and simple but effective user experience, we illustrated the unique experience that Gateway Mortgage provides.
DIGITAL AND SOCIAL: Through a holistic digital strategy and execution that included paid social, programmatic media and paid search, we created a baseline digital marketing funnel that was testable.
The Results: During the four month test, we drove 250% more traffic to the website. 75% of which were new users. 10% who showed interest in a mortgage product.
Discover
Through our discovery process, we collaborate with the customer, their stakeholders and their customers to define goals, objectives and key performance indicators of success.
Strategy Development
This is where we use all the data and experience at hand to create the strategic and creative brief as well as media recommendations, business requirements and project timelines.
Concept Development
How do we emotionally, functionally, visually, audibly connect with the audience? What is the message and action that brings the strategy to life in a way that delivers bottom line results? These are all things we solve during the concept development phase. We love this stuff!
Company Analysis
Our clients range from FTSE 300 companies, to large charitable organisations and some small local businesses who are striving to expand. Most of our clients use our Data Analysis service to inform their strategic decision making and their targets for the immediate, mid-term and long-term future. The data sources that we use for this type of analysis include customer enquiry data, sales figures, costs, market data and customer feedback. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want.
Brand Creation
Profittable Results
Strategy Development & Planning
So much goes into strategy to make it come to life that it can be hard to describe with mere words. Here’s a small glimpse of what goes into our secret sauce.
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