The Internet’s Favorite Internet
The Challenge
Tachus needed to drive consistent increases in website traffic, location searches, and sign-ups following a year where performance spiked due to a hurricane.
The challenge was sustaining growth in a more normalized environment.
The Insight
Customer sentiment was overwhelmingly positive, especially across social platforms and forums like Reddit.
However, that sentiment wasn’t being effectively leveraged in marketing.
The Approach
We focused on bringing real customer experiences to the forefront.
By using authentic reviews and feedback, we built a campaign that highlighted reliability and differentiated Tachus in a competitive market.
What We Created
A series of video spots and supporting digital, OOH, and collateral executions designed to bring customer stories to life and drive engagement.
The Impact
Active area purchases increased 19% year over year...even compared to a hurricane-driven baseline.
