Talk Clean to Me
The Challenge
Break through the noise and introduce NECOA in a way people would actually pay attention to.
As a new category player in a crowded market, the brand needed awareness, differentiation, and a campaign memorable enough to stop the scroll.
The Insight
Most water advertising sounds the same: clean, pure, filtered, refreshing.
None of it gets noticed.
We realized the opportunity wasn’t just explaining the product. It was making people feel something long enough to care about it.
The Approach
Instead of creating another polished “better water” campaign, we leaned into humor, innuendo, and unexpected creative territory to make the brand impossible to ignore.
The result was a campaign that turned product benefits into entertaining, conversation-worthy moments designed to stand out across CTV, paid social, and organic content.
What We Created
A fully integrated campaign built around four video spots, each highlighting specific product and lifestyle benefits through playful, attention-grabbing creative.
The campaign also included a robust system of paid social ads, cutdowns, statics, and organic content designed to extend reach and maximize engagement across channels.
The Impact
The campaign successfully introduced NECOA with a bold, differentiated voice that immediately stood apart within the category.
By combining entertainment-driven creative with performance-focused distribution, the work generated strong engagement, increased brand visibility, and helped establish NECOA as a conversation-worthy brand.
