The Flavor Drop of the Summer
The Challenge
Monster Pops needed more than a new product launch.
The brand was introducing its new Strawberry Lovers variety pack alongside a larger product evolution featuring natural colors and cleaner ingredients. The goal was to drive awareness, trial, and excitement heading into peak summer season.
The Insight
Frozen treat brands often blend together.
To stand out, Monster Pops needed to feel less like a commodity and more like a fun, culturally relevant summer brand people wanted to engage with, share, and seek out in-store.
The Approach
We treated Strawberry Lovers as both a product launch and a brand awareness engine.
The campaign combined bold creative, playful social storytelling, influencer partnerships, and digital-first activations designed to drive discovery, spark conversation, and convert online attention into real-world trial.
What We Created
A fully integrated seasonal campaign including paid social, digital display, influencer content, shopper marketing activations, landing pages, organic social content, and creative built around the launch of the Strawberry Lovers variety pack and the brand’s shift to natural colors.
Every touchpoint was designed to make Monster Pops feel bigger, louder, and impossible to ignore during summer shopping season.
The Impact
The campaign helped increase overall brand visibility while driving awareness and trial for the new product launch.
The integrated digital approach expanded reach across social and retail audiences, generated strong engagement, and helped position Monster Pops as a more modern, culturally relevant freezer-aisle brand heading into peak summer sales season.
