Why Loyalty Programs are Important in Digital Marketing
Loyalty programs are the OG of marketing strategies. Since the dawn of time (well, maybe not that long, but you get the point), companies have been using rewards and incentives to keep their customers coming back for more. And let’s be real, who doesn’t love a good reward?
Deep Dive Into Loyalty Programs
What are loyalty programs and why are they so important in advertising? Simply put, a loyalty program is a marketing tool that rewards customers for their repeat business.
So why are loyalty programs so important? For starters, they help to build a relationship between the customer and the brand. By rewarding customers for their loyalty, companies are showing that they value their business and want to keep them coming back. It’s like having a friend who always remembers your birthday – you feel appreciated and valued.
How Does The Customer Benefit?
These programs do more than just make customers feel warm and fuzzy inside. They also help to increase customer retention. When customers know that they can earn rewards for their loyalty, they are more likely to choose that brand over a competitor. It’s like a game of “who can offer the best rewards” and customers are the ones reaping the benefits (in addition to the companies, of course).
Here are some examples:
- Starbucks: Let’s face it, if you’re a coffee lover, chances are you’re a regular at Starbucks. And if you’re a regular, you probably have the rewards app. Why? Because for every dollar you spend, you earn stars that can be redeemed for free coffee, food and merchandise.
- Sephora: The Beauty Insider program rewards customers with points for every dollar spent, which can be redeemed for free products. But the best part? They have a “birthday gift” program where they give you a free gift during your birthday month.
- Chick-fil-A: The fast-food chain that has a cult following has a loyalty program called “Chick-fil-A One.” Not only do you earn points for every dollar spent, but you also get exclusive offers and even a free meal on your birthday.
- Amazon Prime: Okay, it’s not exactly a traditional loyalty program, but hear us out. For a yearly fee, Prime members get free two-day shipping, access to streaming services and even discounts on certain products.
- American Airlines: Frequent flyers, this one’s for you. American Airlines’ AAdvantage program rewards customers with miles for every flight taken, which can be redeemed for free flights, upgrades and even hotel stays.
How Does This Benefit The Companies?
Let’s not forget about the benefits for the companies themselves. By implementing a loyalty program, companies can collect valuable data about their customers’ spending habits and preferences. This data can then be used to tailor targeted marketing campaigns and promotions to better meet the needs of their customers. Bogging down customers with promotions and offerings they don’t care about can hurt your relationship. Keeping your communications streamlined is a win-win for everyone involved.
Loyalty programs are not just a marketing trend, they are a tried-and-true strategy that has been around for ages. They help to build relationships, increase customer retention and provide valuable data for companies.
Ready to reap the benefits of your own loyalty program? Contact us today!