Iluminere Wins Tachus Fiber Internet
Tachus Fiber Internet, the most recent addition to Texas’ 100% fiber-optic network providers, has selected iluminere as its official creative agency. Iluminere will oversee brand strategy, creative work, media management and analytics.
Hal Brumfield, the founder of Tachus, transitioned from a prominent role in IT to establishing his own Internet business. His motivation came after experiencing lengthy negotiations–and even debates–over contracts and rates with major internet providers while trying to help his mother in deciphering an unexpected increase in her bill.
Tachus was born out of Hal’s empathy for customers and his extensive IT background. While ensuring universal access to 100% fiber-optic Internet with exceptionally fast speeds and fixed pricing is a key aspect of their mission, Tachus is equally committed to restoring customer trust by being an honest, transparent and dependable service provider.
Iluminere is enthusiastic about helping Tachus expand its coverage across Texas, and eventually nationwide, all while maintaining a straightforward, no BS style of communication.
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