Powering Health & Wellness Brands to Perform in Marketing
In health and wellness, the biggest brands don’t always win—the smartest ones do. At Iluminere, we take a challenger-brand approach, crafting bold, strategic marketing that outthinks and outperforms the industry giants. Whether it’s driving patient volume for Texas Oncology, growing memberships for Fitness Connection, or positioning Wellfit as a leader in healthcare solutions, we create campaigns that disrupt, engage, and convert. Through smart media strategy, engaging creative, and digital innovation, we help brands break through the noise, build trust, and turn awareness into action—proving that the right strategy beats the biggest budget every time.
100+
Locations Managed
Examples of our impact.
Fitness Connection
Multi-Location
Health & Fitness
Corporate
WHAT WE DID
Traditional Media
Digital Media
Paid Social
Influencer
THE CHALLENGE
Increase comp sales YOY and MOM for each gym location.
OUR ANSWER
As AOR for Fitness Connection, we built a national brand vision, values, and purpose, along with a creative platform highlighting the value of true fitness connection. We drove online leads and foot traffic through four annual omni-channel campaigns across paid, owned, and earned media.
Texas Oncology
Multi-Location
Health & Wellness
Corporate
WHAT WE DID
Digital Media
Paid Social
THE CHALLENGE
Texas Oncology needed to drive more patient volume to its 220+ locations by emphasizing its key advantage—expert cancer care close to home. The challenge was positioning Texas Oncology as the best choice for convenient, high-quality care.
OUR ANSWER
With strategic media placement and a mix of digital and traditional advertising, we positioned Texas Oncology as the clear choice for expert cancer care close to home. By highlighting real patient experiences, we drove patient volume while strengthening brand trust and accessibility.
THE IMPACT
- 44% increase in website visits
- 36% New patient appointment requests
We Outthink for Health & Wellness Brands
Ready to scale the right way?
Let’s make it happen.