Recipes for Quick Service Restaurants (QSR) Marketing Success
Quick-service restaurants (QSRs) move fast, and so do we. At Iluminere, we craft data-driven, crave-worthy marketing that delivers results as fast as your drive-thru. From hyper-targeted digital campaigns to mouthwatering creative, we turn impulse cravings into loyal customers. Whether it’s boosting foot traffic, increasing app orders, or launching limited-time offers, we serve up full-funnel strategies that keep your brand top-of-mind—and top-of-feed. With a deep understanding of QSR consumer behavior, competitive positioning, and real-time optimizations, Iluminere ensures your brand stays fresh, relevant, and always one step ahead.
700+
Locations Managed
Examples of our impact.
Papa Johns
Multi-Location
QSR
Corporate
Franchise
WHAT WE DID
Digital Media
Paid Social
Influencer
THE CHALLENGE
Find an untapped audience set and bring Papa John’s into the consideration.
OUR ANSWER
We put together a holistic digital strategy and execution that included social media, social listening, programmatic media, video everywhere, and event activations.
THE IMPACT
- Nearly doubled client’s ROI
- +44% new customers
- Generated over $859K in revenue, 46K orders, with an avg ticket of $18.53
Texas Dairy Queen
Multi-Location
QSR
Corporate
WHAT WE DID
Digital Media
Paid Social
Influencer
THE CHALLENGE
Boost Instagram engagement, grow its follower base, and drive excitement for a new product while ensuring long-term audience retention.
OUR ANSWER
Launched an interactive Instagram giveaway, asking users to tag friends for a chance to win up to $2,000. Influencers amplified our reach and generate buzz.
THE IMPACT
- 19% engagement rate
- 3,860 new followers (+204%)
- Lifestyle-focused Reels drove the highest follower acquisition and engagement
Taco Bueno
Multi-Location
QSR
Corporate
WHAT WE DID
Digital Media
Paid Social
Influencer
THE CHALLENGE
Bueno’s numbers were down and they came to us to grow both sales and foot traffic to the store.
OUR ANSWER
Developed a value-driven promotion featuring three core menu items for $6. This strategy leveraged customer favorites, reinforcing Bueno’s brand identity while delivering an enticing price point that encouraged trial and repeat visits.
THE IMPACT
- 11.83% increase in sales
- 12.06% increase in traffic
- Promotion ran 3x in 2 years
We Outthink for QSR Brands
Ready to scale the right way?
Let’s make it happen.