Marketing That Moves Consumer Packaged Goods (CPG) from Cart to Checkout
In the competitive world of consumer packaged goods, standing out is everything. Iluminere crafts data-driven, conversion-focused marketing that turns everyday products into household staples. Whether it’s driving in-store and e-commerce sales, increasing brand affinity, or launching new products, we blend compelling creative with precise targeting to reach the right audience at the right time. From Rug Doctor’s deep-cleaning power to Twin Pops’ nostalgic indulgence, Monster Pops’ playful refreshment to Harry Harden’s bold confidence, we make brands unmissable. With expertise across retail, DTC, and digital platforms, we don’t just push products—we build connections that keep consumers coming back.
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Locations Managed
Examples of our impact.
Rug Doctor
CPG
Corporate
WHAT WE DID
Traditional Media
Digital Media
Paid Social
Influencer
THE CHALLENGE
Save a dying big-box rental business by launching an e-commerce business
OUR ANSWER
Re-imagine the Rug Doctor brand and product positioning. Redesign the customer experience across every touchpoint to educate current customers and potential customers on the breadth of the Rug Doctor rental and for-purchase / e-commerce offering.
THE IMPACT
We helped stem the tide of month-over-month declines in rentals by creating and launching a new revenue stream that delivers hundreds of thousands of dollars to the topline every month.
Harry Harden
CPG
Corporate
WHAT WE DID
Traditional Media
THE CHALLENGE
The challenge was to create a brand narrative that was both aspirational and humorous while keeping the focus on affordability, accessibility, and confidence.
OUR ANSWER
Through a bold brand platform, smart storytelling, and digital-first campaigns, we positioned Harry Harden as the guy-next-door who’s figured it all out—making affordable sildenafil, hard made easy.
THE IMPACT
- 60% increase in online conversions within the first three months
- 25% lower customer acquisition costs through hyper-targeted digital campaigns
- 4x engagement rate compared to industry benchmarks, proving that humor and authenticity drive action
Monster Pops
CPG
Corporate
WHAT WE DID
Traditional Media
Digital Media
Paid Social
Influencer
THE CHALLENGE
To elevate brand awareness for Twin Pops and Monster Pops while driving strong sales growth for Monster Pops in the increasingly competitive frozen ice landscape.
OUR ANSWER
Using our brand positioning framework, we launched the “Kind of a Huge Deal” campaign—highlighting bold flavors and great value through a nostalgic, summer-themed activation across digital, OOH, and social.
THE IMPACT
- 19.5 million impressions and 4.3 million video views.
- $8.03 ROAS
- $194K in tracked sales
- 12% average unit growth in key markets
We Outthink for Consumer Packaged Goods (CPG)
Ready to scale the right way?
Let’s make it happen.