Monster Pops Huge Deal Campaign

Summers at the lake, little league baseball games, family reunions, scoring your first soccer goal. We all have memorable life moments, big and small, that are Kind of a HUGE Deal. For each of those moments, Monster Pops is there. This summer, we needed to create a campaign that showed off the value of Monster Pops. Between size, flavor, swirl and cost, this product is HUGE compared to the other guys! Our challenge was to get Monster Pops in front of as many people as possible, showing how this product is there for all those special moments in a valuable way. The impact is measured by sales and how we can inform our client about future distribution opportunities.

This multi-channel approach introduced new media channels for the brand to test performance at nearby retailers. The results speak for themselves; spoiler alert, they’re a HUGE deal.

Total Impressions- 9,414,213
Total Video Views- 4,320,635
ROAS- $9.43