Find Your Fantasy Sweeps
The goal of the sweeps was to create excitement around Murphy Drive Rewards and awareness of the Celsius® sweepstakes while increasing brand equity.
During the month of March, Murphy USA partnered with Celsius® to drive sales and encourage members of the MDR app to burn points for entry. Giveaway was for 5 lucky winners to receive their dream vacation (airfare, cruise of their choice).
Highest Engagement Rate on social with 9.5%
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