Red Bull Summer
Dream Car Giveaway

The goal of this sweepstakes was to create awareness for the Red Bull® sweepstakes, drive entry via point use and promotional unit purchase, and increase Murphy Drive Rewards usage and frequency. Supporting channels were in-store signage, organic social media, email, SMS, push, and in-app loyalty communication.

2.04M+ sweepstakes entries
200K+ promotional units sold
Grew Red Bull brand share in stores
Increased loyalty member purchase volume/frequency and
Highest entry volume for sweeps in company history