Taco Bueno Dallas Cowboys
![](https://iluminere.com/wp-content/uploads/2023/11/bueno_Cowboys_Logo-1.png)
Taco Bueno is the Official Taco of the Dallas Cowboys. This season we were to bring awareness to the partnership and the Cowboys regular season offer.
- After every Cowboys win this season, customers receive a free taco the day after the game.
- During the free taco promotion, Taco Bueno locations averaged a sales increase of 11% and traffic count increase of 8%.
- To support this partnership, we developed a co-branded logo, collector’s cups, print and digital assets and ran a social media giveaway.
![Bueno_Mockups](https://iluminere.com/wp-content/uploads/2023/11/Bueno_Mockups.png)
![iPad Mini](https://iluminere.com/wp-content/uploads/2023/11/iPad-Mini.png)
![Screenshot 2023-11-07 at 12.09.10 PM website](https://iluminere.com/wp-content/uploads/2023/11/Screenshot-2023-11-07-at-12.09.10 PM.png)
![iStock-1525377600 Bueno Billboard](https://iluminere.com/wp-content/uploads/2023/11/iStock-1525377600.png)
![](https://iluminere.com/wp-content/uploads/2023/11/Screenshot-2023-11-07-at-12.05.05 PM-573x1024.png)
Free Taco
![](https://iluminere.com/wp-content/uploads/2023/11/Screenshot-2023-11-07-at-11.50.16 AM-572x1024.png)
Cowboys Win
![](https://iluminere.com/wp-content/uploads/2023/11/Screenshot-2023-11-07-at-11.51.11 AM-574x1024.png)
Game Day
![](https://iluminere.com/wp-content/uploads/2023/11/Screenshot-2023-11-07-at-12.02.24 PM-575x1024.png)
Exclusive Cowboy Cup
![](https://iluminere.com/wp-content/uploads/2023/11/Screenshot-2023-11-07-at-12.21.39 PM-1024x573.png)
:15 Second Cowboys Spot
![](https://iluminere.com/wp-content/uploads/2023/11/Screenshot-2023-11-07-at-12.22.39 PM-1024x576.png)