Taco Bueno Dallas Cowboys
Taco Bueno is the Official Taco of the Dallas Cowboys. This season we were to bring awareness to the partnership and the Cowboys regular season offer.
- After every Cowboys win this season, customers receive a free taco the day after the game.
- During the free taco promotion, Taco Bueno locations averaged a sales increase of 11% and traffic count increase of 8%.
- To support this partnership, we developed a co-branded logo, collector’s cups, print and digital assets and ran a social media giveaway.