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Taco Bueno Dallas Cowboys

Taco Bueno is the Official Taco of the Dallas Cowboys. This season we were to bring awareness to the partnership and the Cowboys regular season offer.
  •  After every Cowboys win this season, customers receive a free taco the day after the game.
  • During the free taco promotion, Taco Bueno locations averaged a sales increase of 11% and traffic count increase of 8%.
  • To support this partnership, we developed a co-branded logo, collector’s cups, print and digital assets and ran a social media giveaway.
Bueno Billboard
Free Taco
Cowboys Win
Game Day
Exclusive Cowboy Cup
:15 Second Cowboys Spot
:30 Cowboys Spot