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Services : Media

Digital Marketing & Media Services

We wouldn’t be a very good full-service digital marketing agency if we only focused on one thing. Good thing we excel at digital media services too. The best campaign in the world is powerless if you can’t reach the right audience. We make that fist bump happen. From Pay Per Click (PPC) Marketing to our Social Media Marketing Services we have you covered within our four walls (six if you count the floor and ceiling).

The Iluminere team. Digital marketing agency

Pay Per Click (PPC) Marketing

This is probably the biggest acronym that works for you. Pay Per Click (PPC) Marketing is a pay as you go type of advertisement. It helps get your business to the first page of major search engines (Google, Bing, Yelp) and drive customers to your sites. Easy, right?

With all the great data collected through Pay Per Click (PPC) Marketing, there are abundant opportunities to fine tune and tweak your digital media marketing for better optimization with Google Ads Management.

The advantages of Pay Per Click (PPC) Marketing

  • You only pay for the clicks received
  • Increased information about the performance of the ad
  • Better optimization possibilities
  • Pinpoint audience targeting
  • Budget control
  • You call the shots of when and where

With all the great data collected through Pay Per Click (PPC) Marketing, there are abundant opportunities to fine tune and tweak your digital media marketing for better optimization with Google Ads Management.

Programmatic Display

Not everything about digital marketing is cut and dry. Some things, such as programmatic display, need a deeper understanding. Which is why we have a few folks on the team who excel at making programmatic display work for you. Since you’re wondering, programmatic display advertising uses software to target your specific audience and then automatically buys digital advertising such as banner ads to reach your customers.

Longer story short, programmatic display utilizes artificial intelligence to run ads at the right place at the right time to the right person. Talk about getting the most out of your digital marketing budget.

Video Everywhere

Step aside content, movement online is becoming king. It started with a dancing baby and has evolved into Facebook Stories, Instagram Reels, TikTok, BeReal and video ads everywhere in between. People spend an average of 2 and a half HOURS on social media alone every single day. Your social media marketing has to include video in this age, or you will disappear. Good thing our Social Media Marketing Services are all about that motion.

Social Media Marketing Services

Social media is a big place, and it is constantly changing. Remember when MySpace was IT? What about Vine? Our Social Media Marketing Services include everything you need from experts who know the ever-evolving landscape.

Our Social Media Marketing Services Include

  • Award-winning creative. Starting with a doodle on paper and ending in animated excellence, our team knows how to create engagement—and take cool pics.
  • Strategy Development. Your brand deserves to be put in front of the right audience at the right time. Our genius strategists break down who they are and how to talk to them.
  • Social Media Management. There is no set it and forget approach to social. Our squad will post, monitor and even report on what is working and why.

Data Analytics

You’ll hear people (mostly agency folk) talk about data analytics more and more. It’s because the process of examining data helps us discover trends and jump on them to be relevant in the online space. Let me tell you something, we are trendy. Like, fanny packs in the early 90s trendy. Or if you’re too young for that, the Ice Bucket Challenge. We love spreadsheets and numbers (despite what our writers say) and we use them to analyze and visualize the future of your brand.

What Is First Party Data

Who’s says we don’t know how to party? First party data is data is collected directly from your audience. Customers, site visitors, and social media followers all count as first party data Essentially, your business is the first party that has collected unique information about your audience directly from them.

Influencer Marketing Services

You’ve seen moms and hip teens all across social media talking about brands they love. Many times, these are influencers who are paid in some way to boost a product or brand image. Don’t be confused, influencers have built their own reputation by being subject matter experts in their field and use that clout to…well…influence buying decisions.

It’s essentially paid word of mouth to help your business grow through their personal knowledge and expertise. We work closely with influencers to:
• Increase brand awareness
• Boost sales
• Create relevant content
• Build trust
• Enhance SEO

We help influencer marketing take many forms; from simple content creation and posting, to elaborate giveaways and video outreach.

Google Partner

Google Partners is a program designed for ad agencies to maximize campaigns. It gives those companies added insight, education and support to build a prolific (big word) presence and get the most out of a Google Ads campaign.

Some benefits of a Google Partner include:
• Easier access to Google
• More internal support
• Increased customer growth
• Detailed reports

By teaming up with a Google Partner (us) you can reach more customers where they like to hang out online.

Digital Marketing Custom Dashboards

Of course, we are a full-service digital marketing agency, but sometimes you want to keep track of the progress being made. That’s where a digital marketing custom dashboard comes in.

The digital marketing custom dashboard helps:

• Agencies (us again) display the value of work in real time through KPIs, metrics, and beautiful data visualization
• Helps client (you) track progress in real time
• Digital marketing custom dashboards easily monitor and improve your digital marketing performance with stunning, always-on digital marketing displays to help you know what’s working and what can be changed on the fly.

Content Syndication

Content syndication is when you take content and publish it on different websites. The fun part is that ANY digital content can be syndicated across multiple websites. This includes, blogs, articles, infographics, videos and so much more!

When you use content syndication, you’re showing up where your audience is. By reaching a larger group of target customers, you’ll naturally increase your business and brand. That’s a good thing.

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