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Services : Media

Digital Marketing & Media Services

We wouldn’t be a very good full-service digital marketing agency if we only focused on one thing. Good thing we excel at digital media services too. The best campaign in the world is powerless if you can’t reach the right audience. We make that fist bump happen. From Pay Per Click (PPC) Marketing to our Social Media Marketing Services we have you covered within our four walls (six if you count the floor and ceiling).

The Iluminere team. Digital marketing agency

Pay Per Click (PPC) Marketing

This is probably the biggest acronym that works for you. Pay Per Click (PPC) Marketing is a pay as you go type of advertisement. It helps get your business to the first page of major search engines (Google, Bing, Yelp) and drive customers to your sites. Easy, right?

With all the great data collected through Pay Per Click (PPC) Marketing, there are abundant opportunities to fine tune and tweak your digital media marketing for better optimization with Google Ads Management.

The advantages of Pay Per Click (PPC) Marketing

  • You only pay for the clicks received
  • Increased information about the performance of the ad
  • Better optimization possibilities
  • Pinpoint audience targeting
  • Budget control
  • You call the shots of when and where

Programmatic Display

Not everything about digital marketing is cut and dry. Some things, such as programmatic display, need a deeper understanding. Which is why we have a few folks on the team who excel at making programmatic display work for you. Since you’re wondering, programmatic display advertising uses software to target your specific audience and then automatically buys digital advertising such as banner ads to reach your customers.

Longer story short, programmatic display utilizes artificial intelligence to run ads at the right place at the right time to the right person. Talk about getting the most out of your digital marketing budget.

Video Everywhere

Step aside content, movement online is becoming king. It started with a dancing baby and has evolved into Facebook Stories, Instagram Reels, TikTok, BeReal and video ads everywhere in between. People spend an average of 2 and a half HOURS on social media alone every single day. Your social media marketing has to include video in this age, or you will disappear. Good thing our Social Media Marketing Services are all about that motion.

Social Media Marketing Services

Social media is a big place, and it is constantly changing. Remember when MySpace was IT? What about Vine? Our Social Media Marketing Services include everything you need from experts who know the ever-evolving landscape.

What Is First Party Data

Who’s says we don’t know how to party? First party data is data is collected directly from your audience. Customers, site visitors, and social media followers all count as first party data Essentially, your business is the first party that has collected unique information about your audience directly from them.

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