Mo Locations. Mo Problems.
Tips & Tricks From the Multi-Location Experts

Where is Multi-location Marketing Today?

If there’s one thing we’ve learned in 2025…
Things aren’t how they used to be in the land of multi-location businesses.

While every year brings new opportunities to expand and grow, multi-location businesses are facing new challenges that, in an evolving world, can seem overwhelming.

Money Talks.
It’s true—belts are being tightened. Burritos are going on payment plans. Customers are becoming more sensitive and conscious of how they’re spending their hard-earned money. The result? A race to create outrageous value for consumers…often through quick-turn promos or combos to create perceived value.

Channel Overload.
As a multi-location business, you want to reach audiences where they are. The issue? Multiple locations=multiple local markets. An abundance of methods to reach audiences can make it difficult to pick where you want to allocate and maximize your marketing dollars!

How Do I Market Multi-Location Effectively?

We thought you’d never ask. Overcoming these challenges may seem like a tall task, but a good agency partner sees these as golden opportunities to help you cut through the noise and stand out.

Selling Value, Not Selling Out

Nothing good comes from being reactive. If your industry starts trotting out insane deals & promos—you don’t want to be stuck playing Follow-The-Loser. The key is to be proactive, working with an agency partner to position yourself at YOUR value without sacrificing how you want to be perceived. Don’t let audiences become accustomed to drastically reduced prices thinking that’s the norm.

Know How to Pick Your Spots

It’s loud out there: plain and simple. Everyone’s competing for a spot on the top of audiences’ minds, and if you feel like your audience has forgotten about you—a great agency partner can help you remind them. Meeting customers where they are is the ultimate challenge in modern marketing, but identifying the audience you want to talk to and allocating those marketing dollars in the RIGHT places is what sets you up for long-term success.

Outthink the Competition

To successfully market multi-location brand, we have to outthink.

At Iluminere, we blend savvy, data driven strategy and brilliant, impactful creative to put our multi-location clients squarely where they belong—on peoples’ minds.
Whether it’s a quick hit of dopamine, an impactful partnership or a perfectly timed promo, we test vigorously and don’t stop until we find the solution that fits your brand and its needs.