Let’s Talk Tachus
THE CHALLENGE?
Five year-old fiber internet company, Tachus, was lost in a sea of giant internet providers.
OUR ANSWER?
Meet Trudy, the new (sassy and always classy) face of Tachus—100% Frustration-Free internet you can actually depend on. Always.
THE IMPACT
We’re proud to report Tachus secured 123% more monthly purchases than before our campaign launched. Plus, these results call for meaningful impact:
WHERE DID TRUDY SHOW UP?
The real question is where Trudy didn’t show up.
She’s was streamed on 85” TVs, arrived in inboxes, tucked in door jams, drove in neighborhoods, winked on social media feeds, smiled above the highways, and more. She has a knack for being in the right place at the right time. Yeah, our media team rocks.
WANT THE FULL STORY? KEEP SCROLLING.
Tachus Fiber Internet is a fast-growing brand based in Houston, Texas. After five years of establishing themselves as a reliable and trusted fiber internet provider, they realized they had a problem. Tachus needed to stand out among their competition. They needed people to know them as more than the standard proof points consumers heard from all the other guys. Our agency’s challenge was to help them stand out in a way that wasn’t the same old expected ad.
Enter Trudy. Meet our sass-throwing, hair-tossing, Tachus-obsessed persona—not your typical grandma. Trudy is more than a character; she’s a movement. She’s got lots of spunk and no time for BS. And she wants the same things we all do—åinternet that works all the time, every time. She inspires others to live boldly and without limits, just like Tachus Fiber Internet. Trudy shows Houstonians that with the right internet connection, anyone can live unbuffered, unboxed, and unapologetically themselves. Tachus isn’t just about faster internet—it’s about living a life 100% frustration-free, just like Trudy’s.
Let’s collaborate
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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.
