Insiders Take On Search Engine Optimization (SEO)
The basic goal of SEO is to make your website more visible in online search engines (like Google), so you get more visitors. SEO stands for Search Engine Optimization and refers to on and off page optimizations made to the website rank higher in search engines to attract more visitors. While these optimizations are great, it’s also important to do your due diligence and perform keyword research, competitor analysis and audit backlinks.
Search Engine Optimization is a great way to optimize a website and achieve high ranks in the Search Engine Results Page (SERP). It is a framework that requires the acquisition of a set of processes and guidelines to make a website fast and user-friendly.
About 3.5 billion searches are made by millions of people worldwide on Google to acquire the answers to their questions. And about 65% of users select from the top five search suggestions to solve their problems. So, the purpose of SEO is to rank the website in the top positions of SERP to have the best opportunity in gaining more website visitors.
What are the types of SEO?
A well-developed SEO strategy is based on the multiple aspects of SEO but we will primarily focus on two:
- On-page SEO
- Off-page SEO
On-page SEO optimizes the website by the search engine spiders through high-value keywords and content. On-page SEO also refers to the:
- Image alt attributes
- Right keyword placement
- Title tags
Off-page SEO is all the external optimization activities performed to rank a webpage on SERP. It includes backlinks building from another website, guest posts, infographics or social media. So, the brands need attractive backlinks strategies to boost sales.
Why You Should Include SEO In Your Marketing Plan
Now you may be asking yourself, “Do I need to include this in my marketing plan?” Since SEO is a long-term investment and slow growing channel, optimizing a site by providing suitable information can enable it to be displayed and indexed in search results more effectively over time as your brand continues to grow. Some of the benefits of performing SEO are as follows:
Organically Rank the Website to the First Page of Search Results
When was the last time you went to the second page of the search results to find what you’re looking for? Most users will re-search a term if they do not find the answers on the first page. Hence, it’s important to move to the top of the search results and become a brand leader.
Marketers know that 75% of the searches are made on Google, and 25% on competitor search engines like Bing, Yahoo, DuckduckGo and many more. As most people access Google for their searches, it is essential to work on SEO to stream organic visitors to your website.
Establishes Credibility and Trust
SEO builds a strong foundation of the website and makes it credible and trustworthy through the eyes of the search engine. Various factors contribute to this digital optimization, like building backlinks, on-page SEO, high-quality content, etc. Moreover, establishing an authority takes patience and commitment. It doesn’t happen overnight. For organic ranking, wait and put in the effort.
Provides Long-Term Good Results at Minimum Upkeep
SEO doesn’t run out of your budget, and its effects are long-term. Once you’ve built a great domain authority score and have a great list of top-ranking keywords, the effects of SEO are long lasting and will continue to drive organic traffic to your website.
Take into account the above information, optimize your website and get a long-run improvement in your business’s revenue by basic SEO. SEO is the top priority of most marketers to grow their online presence organically and generate leads on their websites.
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