Elevate Your Space
THE CHALLENGE
To help Bloomin’ Blinds bring clarity to its brand, establish a distinct voice, and create compelling reasons for customers and franchise owners to get excited about blinds.
OUR ANSWER
We defined what makes Bloomin’ Blinds special. Whether it’s repairing blinds, redesigning window coverings, or selling a new franchise, it’s all about Elevating Spaces. Bloomin’ Blinds helps elevate every stakeholder — from team members and franchisees to customers and their families.
Our creative execution was brought to life through AI. Despite a limited budget and a bold, challenger concept, we disrupted the category for every stakeholder. Bloomin’ Blinds stands apart — from its signature pink branding to its unforgettable muscle cat mascot.
THE IMPACT
iluminere create a level of energy and excitement within the organization that set the company on a path of growth and impact that we couldn’t have imagined.
HOW SHOULD WE STAND OUT
Let’s team up with AI and designers
Let’s create a brand book that breaks the mold in the blinds and shades industry. By generating unique AI-driven images and having our designers put their creative stamp on them, we’ll bring fresh, eye-catching visuals to life, making your brand stand out like never before. The result? A bold, cohesive identity that turns heads and sticks in customers’ minds.
Blooming Blinds came to us with a mission: to break through the noise of a crowded industry and stand out in a way that truly reflected their brand. With a focus on innovation and tech-forward solutions, we used AI to tell a playful, engaging story about how Blooming Blinds can Elevate Your Space. They didn’t want to sound like a used car lot or rely on pushy sales tactics. Instead, their products and word of mouth speak for themselves.
At Blooming Blinds, it’s all about the experience. They cater to customers who care about quality over quantity—those who seek the best solution for their space or want to elevate their everyday lives. They’re not about selling a product; they’re about creating lasting partnerships with their customers. Through next-level education, honesty, and transparency, Blooming Blinds ensures a joyful experience from start to finish. With care and dedication, they turn every window-covering project into something worth talking about.
SCOPE OF WORK: Strategy, Branding and Franchise Marketing Support
Let’s collaborate
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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.